Vitale Barberis Canonico Showroom
The first Vitale Barberis Canonico showroom, the wool mill with its 352-year history one of the oldest in the world, and with the 13th generation of the same family at the helm, a prestigious and eclectic space, which unites the concepts of showroom, cultural workshop and entertainment area with the aim of making the Vitale Barberis Canonico fabrics and brand better known to lovers of Made in Italy style and men’s fashions. Project starting in partnership with one of the best tailors in the world: A. Caraceni.
The space in Via Fatebenefratelli 16, Milan, is a location of exellence in the heart of Milan fashion area, the charming district of Brera, with its gardens and its unique architectural details.
For Expo 2015, the showroom will be address to a wide, international and cosmopolitan public, as are indeed the customers of Vitale Barberis Canonico, the company which exports its fabrics to over 90 countries throughout the world.The project is in line with the wool mill’s desire to consolidate its own brand identity and takes advantage of the occasion to approach directly the end customer and get him involved in the more emotional aspect of things.